Company
Quality Made in Austria.
MAG develops and builds the enameled wire machines of tomorrow. Since our foundation in 1949, we have constantly improved our machines with attention to detail, the spirit of innovation and passion in our hearts. And it’s this enthusiasm that has brought MAG to the top of our industry and keeps us there to this day. Worldwide.
Leadership
Andreas Kremshofer
Managing Director
“We care about the needs of both our customers and employees because we know that any company is only as strong as its people. A successful business needs more than just fantastic products, which is why we invest a significant amount of our time and energy into R&D and quality assurance. It’s also why we strive to build strong relationships with all of our valued customers.”
Gerald Pascher
Managing Director
“We strive to create the most innovative and most sustainable enameled wire machines in the world. It’s our goal to set new standards and lead our industry into a green future.”
Team
Innovation calls for diversity. We are proud of our company culture which offers a relaxed and friendly atmosphere to all of our employees. At MAG, we want to make sure that everybody feels welcome and at home. In fact, we’re convinced that having employees with diverse backgrounds is what creates an open and creative environment. And that is exactly what we need if we want to improve continuously and avoid mindlessly defaulting to the status quo.
Together, we develop the enameled wire machines of tomorrow. Come and join us.
MAG Equals Innovation.
Since 1948.
Throughout the history of MAG, our actions have been singularly driven by innovation and future-oriented thinking. This was already evident when the company was founded in 1948, it was demonstrated anew when we were the first privately managed company to enter the Soviet Union, and in the 21st century, this remains true of our range of modern, state-of-the-art coating plants. Let’s take the next step towards a sustainable future together.
MAG Through History – An Overview
1948
The company, then called ELDRA, is founded in Graz, Austria, and starts producing copper wire.
1949
Just one year after being founded, ELDRA starts developing its own machines to coat copper wire.
1962
The company MAG is founded and focuses solely on the development and production of coating plants.
1966
MAG and ELDRA join forces to construct a new company building in Deutschlandsberg, close to Graz.
1978
With a very successful symposium, we kick off a new tradition of collaboration and exchange of knowledge.
1984
We enter the Asian market with the sale of our very first machine to China.
1985
We found the joint venture WOLMAG and are the first privately owned company to enter the Soviet Union with the help of Gorbatschow and Sinowatz.
1995
MAG expands to China, where we found our joint venture with the name XIAN ELDRA.
2000
Our machine generation Mozart successfully enters the market as the first coating plants with vxD=200.
2012
We develop Mozart Zero, a revolutionary technology that quickly becomes the ultimate symbol for energy efficiency in the production of enameled wire. This technology plays a pivotal role in our success and quickly moves MAG to the very top of our industry around the globe.
2019
MAG AG becomes MAG Machines GmbH.
2020
With the help of our MAG Mozart V8, we break into the e-mobility industry, where this innovative technology to coat flat wire is highly sought after.